Seminar Titles

‘Marketing Your New Business For Under £1’

• Image is everything (Choosing the 3 words you want to be renowned for)
• Generating a great business name (Using just six sheets of paper)
• Your price is right (Spaghetti pricing – perceived quality versus price)

‘Love Your Customers to Bits’

• When Goldilocks met Jim Bowen (What not to tell your customers)
• Celebrity service (How would you react if a celebrity became a customer?)
• Surprise, Surprise! (Fantastic ideas to make you memorable)

‘Boomerang Service’

• Satisfied customers anyone? (The real reason why satisfied is not good enough)
• The Power of a compliment (Customer service and sales all in one)
• The 2 seconds rule (Care takes seconds not pounds)

‘Observational Marketing - Breathing In Fresh New Ideas’

• Sex up your text (We are turned on by sexy text – find out how to do it)
• From me to you (How to really connect with your customers)
• The $18 cocktail glass (How to up-sell New York style)

‘Rocket Your Retail’

• Boosting footfall (Offers of a lifetime to attract customers)
• Competing with competitions (Save a fortune, gain great exposure and increase your database all in one)
• Your window of opportunity (Capturing the customers attention)

 ‘Selling, Sales, Sold’

• Watch out for those hot spots (How to find them, and what to press)
• Selling Manhattan style (From the Empire State building, to 30 types of coffee)
• When in Rome (Come rain or shine, never, never give up!)

‘Spending the Pennies to Make the Pounds’

• Powerful PR (TV, Radio & Press coverage for less than 30p)
• Thanks, Merci, Graci (What your competitors are not doing)
• Going Back to the Future (Look behind you – your customers are there)

‘So you Wanna be different?’

• In Advertising Space, no-one can hear you scream!  (Adverts that scream attention)
• Head and Shoulders above your competitors (Changing the shape of things to come)
• Hey Mr Postman, look at me (Powerful packaging ideas)

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