About Geoff

Geoff has been described as the Billy Connolly and Peter Kay of Marketing. 

Geoff is the founder of Observational Marketing and with his unique style will take you on a journey full of amazing real life marketing stories that will enthuse and inspire your audience to gain more customers, retain more, whilst standing out from the competition.

As an international marketing speaker he travels the world delivering keynotes and master classes and shares his easy to use techniques and real life observations to help entrepreneurs and companies to launch, develop and grow their businesses.

He is the author of the ‘Marketing Takeaway’ and ‘Marketing Takeaway 2.

Geoff is a member of the Professional Speaking Association UK and board member and is also the former president of the PSA North East. His list of clients include; Barclays, SAGE, Royal Bank of Scotland, HamayeshFarazan, Business Links, Chambers of Commerce, Councils and Enterprise Agencies and is also an UK Enterprise Ambassador.

His speaking and marketing brands have been awarded a variety of accolades including;

• Voted ‘Best Speaker’ Marketing & Creativity Forum, Yazd, Iran 2010
• Voted ‘Best Speaker’ World Advertisement Forum, Tehran, Iran 2009
• Winner of the Shell Live Wire Young Entrepreneur for South Tyneside
• Finalist for the Learning Skills Council Business & Enterprise Award
• Institute of Business Advisers Start-up Business Advisor of the year.

 

Observational Marketing

We all do it and we all know it but the truth is we rarely use it.  It’s called Observational Marketing. 

Warning! This is not theory, it is better than theory, its real life marketing and it works! Observational Marketing is a very simple technique that will breathe hundreds of new ideas into your business.

How many times will you see a great slogan, a brilliant advert, or experience fantastic service? 99% of the time you will acknowledge it, smile, or even comment but that’s it…..   you do nothing more about it.

From today sharpen your observational skills to help boost your marketing successes within your own business.

Quite simply, all you need to do is observe both the positive and negative aspects of marketing.  For example; the promotional signage that stops you in your path, the radio advert that makes you reach to increase the volume, or the customer service that makes you feel warm inside. Once you have been surprised or delighted by that particular piece of marketing – you MUST write it down. In fact, write down ALL of the ideas that made you happy, delighted or pleasantly surprised.  But also take note of the poor signage, the awful customer service and the marketing that shocked you, and write them down too!

Over the coming weeks you will arm yourself with dozens of great and not so great marketing ideas, so here’s what to do……. 

Go through every one of your marketing observations in your next marketing meeting.  At this meeting you need to share your ideas with your team and see if you can adapt just one of your great observations.  The truth is if it amazed you, made you read, take note or act, then it could well have the same effect on your customers! But be careful not to bring any poor marketing or negative service into your business!

 

 

Ghostbuster Marketing

Would you love your customers to think of your company when they are looking to purchase your type of product or service?

Ghostbuster Marketing is all about being on the tips of your customers tongues or at the forefront of their minds when they come to search for your type of business.

So do you have Ghostbuster Marketing?  Here’s Your Qualifying Question;

Q. Write down two makes of trainers?  Any two that first come into your mind.

Now email me your 2 answers to geoff@geofframm.com and I’ll email you back to see if you have Ghostbuster Marketing and to explain the technique in full.